This is the second of nine interviews we are doing with Dana A. Oliver, author of the book "Mantra Design: Innovate, Buy, Or Die – Discover the Secrets for Profitable and Lasting Innovation". In this episode we discuss Mantra # 2: Learn Your Customer’s World! and Mantra # 3: Innovation Begins with an Eye.

We discuss how important it is to get the right folks dealing with your customers to help uncover unmet needs and what it takes to get a fair shot at having your latest innovation become a commercial success.

You can learn more about Dana at www. mantraleadership.com

We thank Kevin’s Worldwide, one of America’s leading promotional products and uniforms for supporting the Business Builders Show. You can reach them at www.kevinsww.com

Call or text me with your comments and questions at 570 815 1626