Joel Peterson is the Chairman of JetBlue Airways. He is the Robert L. Joss Consulting Professor of Management at the Stanford Graduate School of Business. In addition to his work at Stanford, Joel is Chairman of Peterson Partners, an investment firm he founded in 1995 which focuses on providing growth and buyout capital to businesses with strong management teams and a track record of success.

Joel’s book "The 10 Laws of Trust: Building Bonds That Make a Business Great" is a powerfully straightforward view of how to build trust in an organization. Let me repeat the word straightforward!

OK, we have heard these things before from other business leaders – TRUST me, this interview and this book is different. Great advice for building and growing a sustainable, profitable business.

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